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Quick overview example of the concept sketch process
Branding development and custom illustration, patterned packaging designs for online start-up, Paws & Parcels. Boutique online store specialising in pet pamper hampers, for delivery across Australia. Starting out, this client wanted to focus on an exclusive pooch hamper range with unique packaging designs for each themed box: Birthday, Summer, Groom Me, Pamper, Snack Time, and Christmas. Every element was custom drawn. Starting with rough sketches before creating vectorized, digital versions.